Another Better Headline

Keller Says 'NY Times' must look beyond it's urban, liberal base

So reports Editor and Publisher.com.

NEW YORK In a lengthy memo published the newspaper's Web site, Bill Keller, executive editor of The New York Times, announced several new policies in response to a recent report by the paper's Credibility Committee. Among them is a fresh attempt to diversify the Times' staff and viewpoints, and not in the usual racial or gender ways, but in political, religious and cultural areas as well.

I think a more accurate headline here might be:

NY Times makes move to stop circulation freefall: Will try token appeal to conservatives