Monday, February 28, 2005

Another Better Headline

Academy Awards TV Audience Down Slightly

So says AP:

NEW YORK - With comedian Chris Rock, the Academy Awards (news - web sites) succeeded in its effort to find a younger audience — but perhaps at the expense of the country as a whole.

A total of 41.5 million viewers tuned in Sunday to watch "Million Dollar Baby" take the Oscar for best picture. That's down 2 million from last year's show, which honored "The Lord of the Rings: The Return of the King," according to Nielsen Media Research.

ABC undoubtedly hoped for better, after preliminary figures released earlier Monday from the top 56 markets were the strongest they were in five years.

The drop in total viewership was an indication that this year's Oscar ceremony was more popular in the big cities than rural areas, more so than an average Academy Awards, said Larry Hyams, vice president of audience analysis and research for ABC.

The complete story can be read here.

Perhaps a better headline would have been:

Another Two Million Former Hollywood-Worshipping Fans Convert to Decency

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